RTBlog
by Tyler Loechner, Staff Writer
Recent eMarketer projections predict programmatic ad spend to boom, with U.S. advertisers expected to spend $14.88 billion to purchase digital display ads programmatically this year -- just over a
quarter … Read the whole story
by Joe Mandese
The programmatic media-buying marketplace is growing rapidly, but it is rising faster among some stakeholders than others -- especially among marketers themselves, according to … Read the whole story
COMMENTARY
by Ian Davidson
Don't be too quick to replace traditional ad units with native, especially if you don't have robust technology in place. Rather, start with a … Read the whole story
by Tyler Loechner
InMobi, a mobile programmatic ad exchange, and Rubicon Project, the ad tech provider that powers the exchange, continue to expand their partnership. The two … Read the whole story
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by Richard Whitman, Columnist
Likely you've heard of the Bizo ad network. It was recently sold to LinkedIn. This year, Bizo Founder Russell Glass is going to Cannes. … Read the whole story
by Tyler Loechner
Cxense, a software-as-a-service (SaaS) ad platform provider for publishers, on Monday announced its intentions to acquire Maxifier, an ad optimization firm. Cxense, a Norway-based … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to April 2015 research by Google, marketers remain concerned about paying for video ads that aren't seen. Paying more for larger ad sizes … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Advertising Age has posted an article outlining 10 things you need to know about programmatic buying. Read the whole story
by Laurie Sullivan
XpressBuy created an advertising platform and business model that allows AT&T, Verizon,T-Mobile, and Sprint to earn billions in supplemental revenue. The platform enables retailers … Read the whole story
COMMENTARY
by Greg Manago
It's not all just fight scenes, white walkers, and dragons: we're here to unearth the marketing principles lurking in "Game of Thrones," season five. … Read the whole story