RTBlog
by Tyler Loechner, Staff Writer
Forrester Research has combed through a spate of demand-side platforms (DSPs) and concluded that nine of them stand above the rest. Nine was a solid number to land at, but … Read the whole story
by Tyler Loechner
AOL, DataXu, Turn, The Trade Desk and AppNexus offer the most comprehensive demand-side platforms (DSPs) available to programmatic buyers today, according to Forrester's latest … Read the whole story
COMMENTARY
by Josh Chasin, Op-Ed Contributor
In the media advertising business, third-party measurement is a cornerstone providing the facilitation of commerce. It has been thus at least since 1929, when … Read the whole story
by Tyler Loechner
As the industry comes to grips with what "viewability" actually means and how it can be used in advertising, large media measurement firms continue … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Teens leverage social media as a conversation space and an outlet for self-expression to a greater degree than adults do, according to researchers at … Read the whole story
by Laurie Sullivan
Yahoo took another step Wednesday to improve advertising viewability and stop online ad fraud. It partnered with a host of third-party companies, like comScore, … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Buzz means a lot and tweeting is the official form of buzz these days. So hats off to "The Walking Dead" and "Empire" not … Read the whole story
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by Tyler Loechner
Tremor Video, a video ad tech company, says it now has over 100 publishers using its supply-side platform (SSP), including Bonnier Corp., USA Today … Read the whole story
by Laurie Sullivan
The ad-based model that Google has pioneered allows the Internet to grow and mature, but when an investor during the company's shareholder meeting in … Read the whole story