RTBlog
Aiming to simplify the programmatic landscape, Tel Aviv startup Komoona on Friday introduced what it's calling the "RTB Router," a mega-SSP of sorts that aids publishers with ad sale optimization. … Read the whole story
Quantcast, an audience measurement and real-time advertising firm, on Thursday announced it has acquired Ad Performance, a Nordic digital ad platform for performance advertisers. … Read the whole story
The largest U.S. cable operator, Comcast Corp., continues to acquired advanced advertising technology companies -- now with the purchase of Visible World. The technology-based … Read the whole story
Launching a new advertising system, based on what it claims is the "largest footprint of linear TV inventory," Simulmedia is starting a new data-driven … Read the whole story
DSPolitical, a digital ad network exclusively for Democratic campaigns that allows nominees to reach likely voters, this week announced the appointment of Kevin Walling … Read the whole story
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Advertisers have put more effort into attacking ad-blocking technology than addressing the curse of poor-quality ads that trick users to click on them. Hence, … Read the whole story
- COMMENTARY
Since the advent of digital media, there has almost always been more than one budget line devoted to "digital." In the digital world, it … Read the whole story
- COMMENTARY
A new survey of 1,000 brand marketer in the U.S. and U.K. by ad tech firm Unruly discovers that those people think click-through is … Read the whole story
- COMMENTARY
Americans might use loyalty cards for discounts, or surf the Web through a store's free WiFi, but that doesn't mean that they want information … Read the whole story
