RTBlog
The shift Madison Avenue is making toward audience-targeting -- i.e., decoupling audiences from specific media and reaching them wherever and whenever, at least in theory -- is perhaps best seen … Read the whole story
- COMMENTARY
As bidding on ad exchanges and programmatic platforms continues to send CPMs downwards, the "Times" is showing how publishers can prove they have engaged … Read the whole story
Foursquare is getting in on the programmatic targeting game. The company has announced a partnership with Drawbridge, a cross-device programmatic ad platform, to allow … Read the whole story
- COMMENTARY
We need to balance the process of optimizing individual channels and elements (something that optimization technology does very well) with the discipline of striving … Read the whole story
The Interactive Advertising Bureau today said its Tech Lab will take over management of the "Open Video Viewability" initiative, or OpenVV, a project focused … Read the whole story
- COMMENTARY
A new study from Juniper Research has found that advertising spend on smartwatches will reach $68.6 million by 2019, up from an estimated $1.5 … Read the whole story
COMMENTARYPhotos establish a person's identity thousands of pixels at a time. There's nothing to fill out. No questions to answer. Just point, click and … Read the whole story
- COMMENTARY
$25 billion worth of media reviews has been announced in the last few months. So is this a statistical anomaly, or a sign that … Read the whole story
Big Data may be all the rage for almost all businesses these days. But that's where the work begins for marketers in choosing the … Read the whole story
