RTBlog
by Tyler Loechner, Staff Writer
The shift Madison Avenue is making toward audience-targeting -- i.e., decoupling audiences from specific media and reaching them wherever and whenever, at least in theory -- is perhaps best seen … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
As bidding on ad exchanges and programmatic platforms continues to send CPMs downwards, the "Times" is showing how publishers can prove they have engaged … Read the whole story
by Tyler Loechner
Foursquare is getting in on the programmatic targeting game. The company has announced a partnership with Drawbridge, a cross-device programmatic ad platform, to allow … Read the whole story
COMMENTARY
by Dan Swartz, Op-Ed Contributor
We need to balance the process of optimizing individual channels and elements (something that optimization technology does very well) with the discipline of striving … Read the whole story
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by P.J. Bednarski
The Interactive Advertising Bureau today said its Tech Lab will take over management of the "Open Video Viewability" initiative, or OpenVV, a project focused … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
A new study from Juniper Research has found that advertising spend on smartwatches will reach $68.6 million by 2019, up from an estimated $1.5 … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Photos establish a person's identity thousands of pixels at a time. There's nothing to fill out. No questions to answer. Just point, click and … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
$25 billion worth of media reviews has been announced in the last few months. So is this a statistical anomaly, or a sign that … Read the whole story
by Wayne Friedman
Big Data may be all the rage for almost all businesses these days. But that's where the work begins for marketers in choosing the … Read the whole story