RTBlog
The Interactive Advertising Bureau (IAB), a leader in developing and implementing industry standards in an effort to raise the overall quality of digital advertising, on Monday announced that its Tech … Read the whole story
Retail Solutions Inc. (RSi) on Tuesday announced the launch of a new product, dubbed "ansa," that will bring its in-store sales data online, giving … Read the whole story
The Interactive Advertising Bureau today said its Tech Lab will take over management of the "Open Video Viewability" initiative, or OpenVV, a project focused … Read the whole story
It's been nearly one year since Rocket Fuel acquired fellow ad tech firm [x+1], but some of the integrations are still taking form. Rocket … Read the whole story
Havas Media has unveiled what it is calling its "Meta Quality Barometer" (MQB). Designed to improve quality control for media inventory and campaigns, the … Read the whole story
Verizon has no right to involve itself in a class-action privacy lawsuit against Turn, consumers who are suing the ad tech company say. They're … Read the whole story
Patron is rolling out its first work from Mullen Lowe U.S. and its media operation Mediahub. The agency won global creative and media duties … Read the whole story
- COMMENTARY
We wrapped up the 2015 Digital Content NewFronts last month, but it’s clear that the real work in selling digital video is just beginning. … Read the whole story
- COMMENTARY
One of the big talking points over the last few weeks has been the flood of agency reviews announced by many large U.S.-based and/or … Read the whole story
- COMMENTARY
The deal wasn't really about any particular technology or capability, it was actually about the value that is now inherent to first-party data. Verizon … Read the whole story
