RTBlog
by Tyler Loechner, Staff Writer
The Interactive Advertising Bureau (IAB), a leader in developing and implementing industry standards in an effort to raise the overall quality of digital advertising, on Monday announced that its Tech … Read the whole story
by Tyler Loechner
Retail Solutions Inc. (RSi) on Tuesday announced the launch of a new product, dubbed "ansa," that will bring its in-store sales data online, giving … Read the whole story
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by P.J. Bednarski
The Interactive Advertising Bureau today said its Tech Lab will take over management of the "Open Video Viewability" initiative, or OpenVV, a project focused … Read the whole story
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by Tyler Loechner
It's been nearly one year since Rocket Fuel acquired fellow ad tech firm [x+1], but some of the integrations are still taking form. Rocket … Read the whole story
by Steve McClellan
Havas Media has unveiled what it is calling its "Meta Quality Barometer" (MQB). Designed to improve quality control for media inventory and campaigns, the … Read the whole story
by Wendy Davis
Verizon has no right to involve itself in a class-action privacy lawsuit against Turn, consumers who are suing the ad tech company say. They're … Read the whole story
by Steve McClellan
Patron is rolling out its first work from Mullen Lowe U.S. and its media operation Mediahub. The agency won global creative and media duties … Read the whole story
COMMENTARY
by Heather Robertson
We wrapped up the 2015 Digital Content NewFronts last month, but it’s clear that the real work in selling digital video is just beginning. … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
One of the big talking points over the last few weeks has been the flood of agency reviews announced by many large U.S.-based and/or … Read the whole story
COMMENTARY
by Joe Stanhope
The deal wasn't really about any particular technology or capability, it was actually about the value that is now inherent to first-party data. Verizon … Read the whole story