RTBlog
by Tyler Loechner, Staff Writer
There has been a long dry spell on the "ad tech company gone public" front, as we haven't seen a major player go public since TubeMogul nearly one year ago, … Read the whole story
by Tyler Loechner
It has been a busy week for AppNexus, one of the largest ad tech platforms in the industry. On Tuesday, the company introduced a … Read the whole story
COMMENTARY
by Sherrill Mane, Op-Ed Contributor
Nearly every day, the same questions arise about why viewability matters -- and even what it is. Despite the manifold efforts to explain, and … Read the whole story
by Tyler Loechner
Adgorithms, a Tel Aviv, Israel-based programmatic ad platform for small- to mid-sized brands, on Thursday went though its initial public offering (IPO) on the … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Many marketers are moving money from TV to programmatic video, according to a recently released study from ad tech firm Unruly. Read the whole story
by Tyler Loechner
TripleLift, a supply-side platform (SSP) for native advertising, on Thursday announced it has closed a $10.5 million Series B round of funding led by … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Proximity matters when it comes to mobile ad effectiveness, but not all the time for all categories. In fact some mobile ads are less … Read the whole story
by Tyler Loechner
Quantcast, an audience measurement and real-time advertising firm, on Wednesday announced it has tapped Stephen Collins as CFO. "Today, it's clear that better data … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Targeting the mobile shopper and delivering relevant messaging get better each year. Sometimes it can take more than a year to fine-tune how precise … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Delete, restore, delete. These days, people are more interested in gaining control of digital data and what others see after they're done with the … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
If Periscope or Meerkat existed when Mitt Romney gave his disastrous "47%" speech in Boca Raton during the 2012 campaign, it's quite likely an … Read the whole story