RTBlog
There has been a long dry spell on the "ad tech company gone public" front, as we haven't seen a major player go public since TubeMogul nearly one year ago, … Read the whole story
It has been a busy week for AppNexus, one of the largest ad tech platforms in the industry. On Tuesday, the company introduced a … Read the whole story
- COMMENTARY
Nearly every day, the same questions arise about why viewability matters -- and even what it is. Despite the manifold efforts to explain, and … Read the whole story
Adgorithms, a Tel Aviv, Israel-based programmatic ad platform for small- to mid-sized brands, on Thursday went though its initial public offering (IPO) on the … Read the whole story
- COMMENTARY
Many marketers are moving money from TV to programmatic video, according to a recently released study from ad tech firm Unruly. Read the whole story
TripleLift, a supply-side platform (SSP) for native advertising, on Thursday announced it has closed a $10.5 million Series B round of funding led by … Read the whole story
- COMMENTARY
Proximity matters when it comes to mobile ad effectiveness, but not all the time for all categories. In fact some mobile ads are less … Read the whole story
Quantcast, an audience measurement and real-time advertising firm, on Wednesday announced it has tapped Stephen Collins as CFO. "Today, it's clear that better data … Read the whole story
COMMENTARYTargeting the mobile shopper and delivering relevant messaging get better each year. Sometimes it can take more than a year to fine-tune how precise … Read the whole story
- COMMENTARY
Delete, restore, delete. These days, people are more interested in gaining control of digital data and what others see after they're done with the … Read the whole story
- COMMENTARY
If Periscope or Meerkat existed when Mitt Romney gave his disastrous "47%" speech in Boca Raton during the 2012 campaign, it's quite likely an … Read the whole story
