RTBlog
by Tyler Loechner, Staff Writer
The Association of National Advertisers' decision to commission a study looking into how media is purchased by agencies for advertisers ensures the continued conversation revolving around rebates,
arbitrage and anything … Read the whole story
by Tyler Loechner
You & Mr. Jones is giving a whole new meaning to "bringing technology in-house" -- the new company wants to use technology to build … Read the whole story
by Tyler Loechner
Nearly all (91%) mobile ad-buyers have increased their programmatic spend in 2015, according to a new survey and research report from Millennial Media, a … Read the whole story
by Steve McClellan
The Association of National Advertisers is hiring a consultant to do a broad study on how media is purchased by agencies for advertisers. The … Read the whole story
by Erik Sass
iHeartMedia is enhancing its broadcast and digital advertising targeting capabilities through a deal with marketing technology firm Unified. The relationship will give iHeartMedia access … Read the whole story
by Wendy Davis
Five lawmakers in the House and Senate have reintroduced the "Do Not Track Kids" Act, which would prohibit companies from collecting data from children … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Anyone who doesn't believe that the digital advertising industry has real issues with fraud, viewability and rebate-like vendor payments either has their head in … Read the whole story