RTBlog
The Association of National Advertisers' decision to commission a study looking into how media is purchased by agencies for advertisers ensures the continued conversation revolving around rebates, arbitrage and anything … Read the whole story
You & Mr. Jones is giving a whole new meaning to "bringing technology in-house" -- the new company wants to use technology to build … Read the whole story
Nearly all (91%) mobile ad-buyers have increased their programmatic spend in 2015, according to a new survey and research report from Millennial Media, a … Read the whole story
The Association of National Advertisers is hiring a consultant to do a broad study on how media is purchased by agencies for advertisers. The … Read the whole story
iHeartMedia is enhancing its broadcast and digital advertising targeting capabilities through a deal with marketing technology firm Unified. The relationship will give iHeartMedia access … Read the whole story
Five lawmakers in the House and Senate have reintroduced the "Do Not Track Kids" Act, which would prohibit companies from collecting data from children … Read the whole story
- COMMENTARY
Anyone who doesn't believe that the digital advertising industry has real issues with fraud, viewability and rebate-like vendor payments either has their head in … Read the whole story
