RTBlog
Radio broadcasting giant iHeartMedia is building out an ad tech stack -- and fast. The company now has enhanced audience-targeting data and measurement as well as a platform for programmatic … Read the whole story
Adelphic, a mobile-focused demand-side platform (DSP), is expanding to new screens. The company on Monday announced it has plugged into Facebook's LiveRail, a supply-side … Read the whole story
AdTheorent, a mobile ad network that supports real-time bidding (RTB), on Monday announced new fraud detection technology that it claims significantly cleans up the … Read the whole story
BlisMedia, an audience targeting firm, has announced the appointment of Ben Tatton-Brown as chief strategy and marketing officer. He previously worked at Xaxis EMEA … Read the whole story
- COMMENTARY
When an organization is poised to respond to a crises across channels, it can turn interactions with clients, employees, media and the public into … Read the whole story
