RTBlog
by Tyler Loechner, Staff Writer
Some things in advertising have not changed. Marketers are still tripping over themselves to be the first to make waves on Apple's latest product, Facebook remains a goldmine, and Google … Read the whole story
by Tyler Loechner
Last fall, Multi Channel Network (MCN), one of Australia's largest media advertising companies, announced a partnership with AOL to create a private marketplace for … Read the whole story
by Tyler Loechner
Evolve Media, a digital publisher with lifestyle brands including Crave Online and Totally Her, on Tuesday announced it has acquired Martini Media, an online … Read the whole story
by Tyler Loechner
Online video ad tech firm Ooyala, a Telstra subsidiary, on Tuesday announced it has integrated several separate components of its technology into a single … Read the whole story
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by Tyler Loechner
The "New York Daily News" on Monday announced it has partnered with OpenX, a supply-side platform (SSP) for programmatic trading, to sell digital ads … Read the whole story
by Gavin O'Malley
Continuing to fiddle with its News Feed, Facebook will now factor the time users spend viewing stories into its master algorithm. For example, if … Read the whole story
by Steve McClellan
The new unit, called Trilia, will be led by Cindy Stockwell, formerly chief media officer at Hill Holliday. Trilia will operate separately from Hill … Read the whole story
COMMENTARY
by Rich Routman, Op-Ed Contributor
The transition to programmatic, despite moves by companies such as Demand Media in eliminating direct sales, is initially creating more jobs. The fear among … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Facebook and Apple news services will be more convenient for consumers and increase publishers' reach. Just one point, though. What about the data? Is … Read the whole story