Some things in advertising have not changed. Marketers are still tripping over themselves to be the first to make waves on Apple's latest product, Facebook remains a goldmine, and Google … Read the whole story
Last fall, Multi Channel Network (MCN), one of Australia's largest media advertising companies, announced a partnership with AOL to create a private marketplace for … Read the whole story
Evolve Media, a digital publisher with lifestyle brands including Crave Online and Totally Her, on Tuesday announced it has acquired Martini Media, an online … Read the whole story
Online video ad tech firm Ooyala, a Telstra subsidiary, on Tuesday announced it has integrated several separate components of its technology into a single … Read the whole story
The "New York Daily News" on Monday announced it has partnered with OpenX, a supply-side platform (SSP) for programmatic trading, to sell digital ads … Read the whole story
Continuing to fiddle with its News Feed, Facebook will now factor the time users spend viewing stories into its master algorithm. For example, if … Read the whole story
The new unit, called Trilia, will be led by Cindy Stockwell, formerly chief media officer at Hill Holliday. Trilia will operate separately from Hill … Read the whole story
The transition to programmatic, despite moves by companies such as Demand Media in eliminating direct sales, is initially creating more jobs. The fear among … Read the whole story
Facebook and Apple news services will be more convenient for consumers and increase publishers' reach. Just one point, though. What about the data? Is … Read the whole story