RTBlog
by Tyler Loechner, Staff Writer
According to the U.S. Ad Market Tracker, presented by Standard Media Index, digital media spend has increased 24% year-over-year (from May 2014 to May 2015). Programmatic ad tech has its … Read the whole story
by Tyler Loechner
Since launching in 2007, AdRoll has been focused solely on retargeting. Now -- eight years later -- that changes, as the large ad tech … Read the whole story
COMMENTARY
by Anto Chittilappilly, Op-Ed Contributor
While most people try to avoid running in circles, marketers are always striving for it. They are on a never-ending quest to sustain a … Read the whole story
by Tyler Loechner
Pandora on Tuesday announced it has made all of its smartphone and tablet display inventory available for programmatic buying. The move comes six months … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some 64% of marketers participating in a survey believe that by combining site-level data and search behaviors, marketers have a greater ability to reach … Read the whole story
by Joe Mandese
The U.S. advertising marketplace expanded in May after a dip in April, following a seasonal pattern that has held steady for the past several … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
In Tuesday's RTBlog, "Ad Tech Industry Continues Rapid Evolution," the article incorrectly stated that Axiata Group Berhad acquired Adknowledge. Instead, Axiata and Adknowledge entered … Read the whole story
by Wayne Friedman
Amidst concerns about viewability of advertising on digital platforms, a new survey of advertising agency executives says that confidence in digital video advertising value … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
A few years back, when a consumer brand marketer received orders to create an awareness feast, they would go to the supermarket with $170 … Read the whole story
by Laurie Sullivan
Connexity added a lead-generation network to its coffer with Tuesday's announcement it will acquire PriceGrabber to gain more insight into consumer behavior through shopping … Read the whole story
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by Gavin O'Malley
As Twitter searches for a new leader, the company continues to roll out fresh features. Now, native videos, Vines and GIFs will play automatically … Read the whole story