RTBlog
According to the U.S. Ad Market Tracker, presented by Standard Media Index, digital media spend has increased 24% year-over-year (from May 2014 to May 2015). Programmatic ad tech has its … Read the whole story
Since launching in 2007, AdRoll has been focused solely on retargeting. Now -- eight years later -- that changes, as the large ad tech … Read the whole story
- COMMENTARY
While most people try to avoid running in circles, marketers are always striving for it. They are on a never-ending quest to sustain a … Read the whole story
Pandora on Tuesday announced it has made all of its smartphone and tablet display inventory available for programmatic buying. The move comes six months … Read the whole story
COMMENTARYSome 64% of marketers participating in a survey believe that by combining site-level data and search behaviors, marketers have a greater ability to reach … Read the whole story
The U.S. advertising marketplace expanded in May after a dip in April, following a seasonal pattern that has held steady for the past several … Read the whole story
- COMMENTARY
In Tuesday's RTBlog, "Ad Tech Industry Continues Rapid Evolution," the article incorrectly stated that Axiata Group Berhad acquired Adknowledge. Instead, Axiata and Adknowledge entered … Read the whole story
Amidst concerns about viewability of advertising on digital platforms, a new survey of advertising agency executives says that confidence in digital video advertising value … Read the whole story
- COMMENTARY
A few years back, when a consumer brand marketer received orders to create an awareness feast, they would go to the supermarket with $170 … Read the whole story
Connexity added a lead-generation network to its coffer with Tuesday's announcement it will acquire PriceGrabber to gain more insight into consumer behavior through shopping … Read the whole story
As Twitter searches for a new leader, the company continues to roll out fresh features. Now, native videos, Vines and GIFs will play automatically … Read the whole story
