RTBlog
by Tyler Loechner, Staff Writer
Are You A Human, a Detroit-based startup that helps marketers verify whether or not they are reaching actual humans, on Wednesday announced it has closed a $4.2 million Series A … Read the whole story
by Tyler Loechner
Salesforce is using the weight of Big Data to expand into the world of advertising technology. The company has announced an expansion of its … Read the whole story
by Tyler Loechner
Jeff Green and Dave Pickles, co-founders of demand-side platform (DSP) The Trade Desk, were on Wednesday named Entrepreneurs of The Year 2015 in the … Read the whole story
by Laurie Sullivan
Google's quest to understand human behavior in the moment has led it to look past real-time marketing and expand its view on programmatic to … Read the whole story
by Tyler Loechner, Joe Mandese
ESPN Wednesday named Vikram Somaya senior vice president and global data officer, a new role inside the media company recognizing the expanding role that … Read the whole story
by Tyler Loechner
Q1 Group -- a conglomerate of digital advertising companies operating in Southeast Asia -- has acquired a controlling stake in MediaQuark, a programmatic ad-targeting … Read the whole story
by Tyler Loechner
MentAd, a predictive marketing and analytics firm, on Thursday announced it has closed a $4.7 million round of funding led by Blumberg Capital and … Read the whole story
by Joe Mandese
The Association of National Advertisers has issued a request for proposals for an "Industry-Wide Media Transparency Study." The ANA said the bid will go … Read the whole story
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by Steve McClellan
In the last two days, the holding company has acquired stakes in a leading German ad agency and TV audience measurement firm TechEdge, while … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Revenue from third-party audience measurement companies supporting entertainment and Internet advertising will grow by 25% during the next three years, reaching approximately $3.3 billion … Read the whole story
COMMENTARY
by Steve Filler
Brand advertising is going through its biggest shakeup in years, thanks to the opportunities presented by programmatic technology. But to fully deliver on its … Read the whole story