Are You A Human, a Detroit-based startup that helps marketers verify whether or not they are reaching actual humans, on Wednesday announced it has closed a $4.2 million Series A … Read the whole story
Salesforce is using the weight of Big Data to expand into the world of advertising technology. The company has announced an expansion of its … Read the whole story
Jeff Green and Dave Pickles, co-founders of demand-side platform (DSP) The Trade Desk, were on Wednesday named Entrepreneurs of The Year 2015 in the … Read the whole story
Google's quest to understand human behavior in the moment has led it to look past real-time marketing and expand its view on programmatic to … Read the whole story
ESPN Wednesday named Vikram Somaya senior vice president and global data officer, a new role inside the media company recognizing the expanding role that … Read the whole story
Q1 Group -- a conglomerate of digital advertising companies operating in Southeast Asia -- has acquired a controlling stake in MediaQuark, a programmatic ad-targeting … Read the whole story
MentAd, a predictive marketing and analytics firm, on Thursday announced it has closed a $4.7 million round of funding led by Blumberg Capital and … Read the whole story
The Association of National Advertisers has issued a request for proposals for an "Industry-Wide Media Transparency Study." The ANA said the bid will go … Read the whole story
In the last two days, the holding company has acquired stakes in a leading German ad agency and TV audience measurement firm TechEdge, while … Read the whole story
Revenue from third-party audience measurement companies supporting entertainment and Internet advertising will grow by 25% during the next three years, reaching approximately $3.3 billion … Read the whole story
Brand advertising is going through its biggest shakeup in years, thanks to the opportunities presented by programmatic technology. But to fully deliver on its … Read the whole story