RTBlog
by Tyler Loechner, Staff Writer
Mobile programmatic ad-buying is taking off. Rubicon Project, a large ad exchange and ad tech provider, last week shared that mobile now accounts for over 20% of the company's total … Read the whole story
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by Thom Forbes
It's no secret that advertising is really going geeky on us but the extent to which technology has been overtaking the industry is the … Read the whole story
by Tyler Loechner
SpotXchange, a supply-side platform (SSP) for video advertising, on Monday announced the appointment of ad tech veteran Leon Siotis as managing director, UK and … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
Charlene Weisler and I are putting the finishing touches on a series of interviews we conducted in the programmatic TV space. We queried representatives … Read the whole story
COMMENTARY
by Stacia Hanley, Op-Ed Contributor
Let's put the data down for a minute knowing that if we treat it right, it will do its job. Let's spend more time … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Native is under trial as four in ten people use ad-blocking technology -- which means brands need to get in the content game -- … Read the whole story
by Joe Mandese
Two of Madison Avenue's preeminent forecasters have shaved their outlook for the ad economy in 2015. Interpublic Mediabrands' Magna Global unit reduced its outlook … Read the whole story
by Larissa Faw
The campaign's concept is based on research that finds that nearly 50% of Americans say they have missed an opportunity to show someone they … Read the whole story
by Laurie Sullivan
Improvements in image recognition for Google mean building an artificial neural network where the software is capable of recognizing, learning, and eventually, generating its … Read the whole story
by Wayne Friedman
Concerns over advertising-free TV and media content might appear to be growing. Still, Pivotal Research Group says that for the 2014-15 TV season ad-free … Read the whole story