RTBlog
by Tyler Loechner, Staff Writer
The programmatic ad industry is obsessed with the invisible. It runs on software and data that floats somewhere in "the cloud." The servers that act as the brains behind it … Read the whole story
COMMENTARY
by Jos Smyth
Google Trends has long been a useful, go-to tool for marketers and brands seeking to understand how and when consumers are searching. Last week … Read the whole story
by Tyler Loechner
Digital ad tech firm Centro has announced that its demand-side platform is now plugged into several ad exchanges -- including Google's DoubleClick and Dailymotion … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Advertisers lose billions every year to ad fraud, yet nothing is done. Could it be that publishers and networks are far more involved than … Read the whole story
by Tyler Loechner
YuMe -- once simply called a "video ad network" -- has transitioned over the past two or so years to focus more on programmatic … Read the whole story
COMMENTARY
by Maribeth Papuga
We need to help national marketers be smarter about their local investment and activation to drive the best ROAS. Interestingly, local SMBs who live … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Major media reviews are the talk of Cannes this week. While they are part of a natural cycle and reflect new technical questions advertisers … Read the whole story
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by Erik Sass
Nielsen is looking to expand its business with new offerings targeting middle-market clients with lower-priced data analytics. The service should allow middle-market companies to … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
During my first two days at the Cannes Festival of Creativity 2015, I found myself drawn into six different conversations about data and how … Read the whole story