RTBlog
by Tyler Loechner, Staff Writer
We cover a slew of topics here in 'Real-Time Daily' that all snake around one other. This includes viewability, ad fraud, programmatic buying and the different devices, including desktop, mobile, … Read the whole story
by Tyler Loechner
WideOrbit, an ad management software firm and programmatic TV tech provider, on Friday announced the appointment of Mickey Wilson as chief marketing officer. Wilson … Read the whole story
by Laurie Sullivan
YP says it will separate its digital advertising and print directory businesses to create two companies. YP, and the newly formed Print Media LLC, … Read the whole story
by Tyler Loechner
Digital ad tech firm Centro has announced that its demand-side platform is now plugged into several ad exchanges -- including Google's DoubleClick and Dailymotion … Read the whole story
by Joe Mandese
You don't get recognized as one of the world's most creative brands overnight. Sometimes, it comes from years of hard work, foresight and determination … Read the whole story
by Erik Sass
Eight out of the top 10 brands tracked a positive increase in engagement yesterday. Lego remained at the top of the leaderboard, recording almost … Read the whole story
COMMENTARY
by Brian Nadres , Op-Ed Contributor
The advertising industry has been using audience data in digital media for about a decade. In that time, we've discovered one ultimate truth: first-party … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
During my first two days at the Cannes Festival of Creativity 2015, I found myself drawn into six different conversations about data and how … Read the whole story