RTBlog
We cover a slew of topics here in 'Real-Time Daily' that all snake around one other. This includes viewability, ad fraud, programmatic buying and the different devices, including desktop, mobile, … Read the whole story
WideOrbit, an ad management software firm and programmatic TV tech provider, on Friday announced the appointment of Mickey Wilson as chief marketing officer. Wilson … Read the whole story
YP says it will separate its digital advertising and print directory businesses to create two companies. YP, and the newly formed Print Media LLC, … Read the whole story
Digital ad tech firm Centro has announced that its demand-side platform is now plugged into several ad exchanges -- including Google's DoubleClick and Dailymotion … Read the whole story
You don't get recognized as one of the world's most creative brands overnight. Sometimes, it comes from years of hard work, foresight and determination … Read the whole story
Eight out of the top 10 brands tracked a positive increase in engagement yesterday. Lego remained at the top of the leaderboard, recording almost … Read the whole story
- COMMENTARY
The advertising industry has been using audience data in digital media for about a decade. In that time, we've discovered one ultimate truth: first-party … Read the whole story
- COMMENTARY
During my first two days at the Cannes Festival of Creativity 2015, I found myself drawn into six different conversations about data and how … Read the whole story
