RTBlog
by Tyler Loechner, Staff Writer
Good news, marketers! You have something in common with superheroes! You both have trouble dealing with malware, fraud and bots. Intel Security this week released its 2015 "Most Toxic Superheroes" … Read the whole story
by Tyler Loechner
RadiumOne, a programmatic ad tech firm, on Tuesday announced it has raised $54 million in equity and debt financing led by Harmony Partners. Other … Read the whole story
COMMENTARY
by Andreas Schroeter, Op-Ed Contributor
TV advertising is far from dead; it's just ready for a massive change. Programmatic TV, the automation and optimization of the TV ad buy, … Read the whole story
by Tyler Loechner
Sito Mobile, a mobile ad platform that has been beefing up its tech capabilities to include real-time ad targeting, on Tuesday announced it has … Read the whole story
COMMENTARY
by Bryan Noguchi, Op-Ed Contributor
Agencies, vendors and clients all benefit differently from the promise of programmatic. Analysts and industry insiders agree that Programmatic TV buying is still in … Read the whole story
by Tyler Loechner
Distil Networks, a bot detection firm headquartered in Arlington, VA., on Tuesday announced it has closed a $21 million Series B round of funding … Read the whole story
COMMENTARY
by Craig Jaffe, Op-Ed Contributor
We all know digital is a successful business and has been dubbed by some as the most accountable medium for advertising purposes. However, digital … Read the whole story
by Wendy Davis
The ad industry's Trustworthy Accountability Group has tapped Interactive Advertising Bureau executive Mike Zaneis to serve as the organization's new president and CEO. Zaneis, … Read the whole story
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by Erik Sass
Native advertising technology platform Nativo has raised $20 million in a new round of funding led by Advance Vixeid Partners, which also included investments … Read the whole story