RTBlog
by Tyler Loechner, Staff Writer
A definition for "premium" digital advertising has proven elusive, but at least one ingredient is known: viewability. The vast majority of marketers (86%) are mandating a viewability threshold for
their … Read the whole story
by Tyler Loechner
Mergers and acquisitions within digital media and technology continue to dominate the newswires. M&A activity in these sectors increased 24% in the first half … Read the whole story
by Tyler Loechner
The Apple Watch received attention from programmatic ad platforms months before it was even on the market. Now that it's on the wrists of … Read the whole story
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by P.J. Bednarski
Vivendi says it will acquire an 80% stake in Dailymotion, the second-largest video site (but light years behind YouTube). It is not well known … Read the whole story
by Laurie Sullivan
ReachLocal is in talks with Yahoo to extend their existing partnership into native ads, Search Marketing Daily has learned. The deal would mean offering … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Will brands go direct to market and ditch agencies? Will programmatic turn media agencies into nothing but an algorithm? The rise of the machines … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
More variations on a commercial theme for digital video consumers to consider: Facebook is now offering marketers an option to pay for video ads … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
I remember the first time I walked into Facebook's offices, years ago. I was met with a sign that said, "Done is better than … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Agencies are enjoying the results they're getting with their online video ad spend, especially when it comes to targeted placements. Some agencies are making … Read the whole story