RTBlog
by Tyler Loechner, Staff Writer
Publishers are about to get their hands on demand-side technology. Digital ad tech firm Centro has released its latest tech platform, dubbed the Centro DSP for Publishers. It's a demand-side … Read the whole story
by Tyler Loechner
A lingering concern has been that different viewability vendors, measuring the exact same campaign, may yield different results -- even if all are accredited … Read the whole story
COMMENTARY
by Brian Nadres , Op-Ed Contributor
More media planning and buying agencies are building their own programmatic capabilities. This development is driven by brands looking for more transparency into their … Read the whole story
by Tyler Loechner
Ad tech platform AerServ is expanding into the world of mobile video. The company has taken its biggest step yet to grow its mobile … Read the whole story
COMMENTARY
by James G. Brooks, Jr., Columnist
While TV's late embrace of programmatic reaffirms the fact that the buying process works well, there are lots of reasons to be skeptical about … Read the whole story
by Tyler Loechner
Vdopia, a supply-side platform (SSP) for mobile video advertising, on Wednesday announced the appointment of Martin Price as SVP of product. Read the whole story
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by Tyler Loechner
"Companies will use predictive intelligence to operationalize..." Read the whole story
by Tyler Loechner
Eyereturn Marketing, a demand-side platform (DSP), on Wednesday announced it has introduced an upgraded analytics hub into its platform for advertisers and agencies. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
As digital marketers fine-tune an automatic campaign on an Excel spreadsheet, the occasional reminder that the end-consumer acts on emotion and empathy in the … Read the whole story
by Ben Frederick
The days of Flash rich media ads on mobile may be numbered, says open ad management platform Sizmek. When an ad defaults, it reverts … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Sizmek introducing a video autoplay workaround for HTML5, that would let an advertisement run, without sound, automatically when a user lands on a site. … Read the whole story
by Erik Sass
Consumers are getting a new streaming audio option courtesy of iHeartMedia and AT&T U-verse, which are joining forces to launch iHeartRadio for U-verse TV … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some multichannel networks on YouTube are worth billions and growing. London-based analyst firm Ampere Analysis estimates the channel's businesses in aggregate are worth more … Read the whole story
by Wendy Davis
A new bill introduced in the House on Wednesday would require companies to notify consumers within 30 days if hackers obtain "sensitive" information -- … Read the whole story