RTBlog
by Tyler Loechner, Staff Writer
TV ad tech firm Simulmedia has long -- with long being a relative term here, as the company was founded in 2009 -- emulated a programmatic digital marketplace for television, … Read the whole story
by Tyler Loechner
Verizon's AOL is reportedly eyeing mobile ad network and ad exchange Millennial Media. The price discussions are currently in the $300 million to $350 … Read the whole story
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by Tyler Loechner
Light Reaction, the mobile-focused unit launched by WPP's programmatic buying arm Xaxis last month, on Thursday announced it has hired two managing directors to … Read the whole story
by Ben Frederick
The Media Rating Council (MRC) has accredited Needham, MA-based advertising firm Extreme Reach for video ad viewability measurement. The accreditation adds another vendor marketers … Read the whole story
COMMENTARY
by Tom Triscari, Op-Ed Contributor
Why do marketers buy display advertising? Why do they deal with such a complex programmatic ecosystem? Why do marketers do any marketing at all? … Read the whole story
by Laurie Sullivan
Search engine marketers in the United States continued to make double-digit investments in paid-search advertising during the second quarter in 2015. Investments rose 22% … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google has access to every real-time Twitter tweet, but more than 90% are not indexed, according to a study. The company gained access to … Read the whole story