TV ad tech firm Simulmedia has long -- with long being a relative term here, as the company was founded in 2009 -- emulated a programmatic digital marketplace for television, … Read the whole story
Verizon's AOL is reportedly eyeing mobile ad network and ad exchange Millennial Media. The price discussions are currently in the $300 million to $350 … Read the whole story
Light Reaction, the mobile-focused unit launched by WPP's programmatic buying arm Xaxis last month, on Thursday announced it has hired two managing directors to … Read the whole story
The Media Rating Council (MRC) has accredited Needham, MA-based advertising firm Extreme Reach for video ad viewability measurement. The accreditation adds another vendor marketers … Read the whole story
Why do marketers buy display advertising? Why do they deal with such a complex programmatic ecosystem? Why do marketers do any marketing at all? … Read the whole story
Search engine marketers in the United States continued to make double-digit investments in paid-search advertising during the second quarter in 2015. Investments rose 22% … Read the whole story
Google has access to every real-time Twitter tweet, but more than 90% are not indexed, according to a study. The company gained access to … Read the whole story