RTBlog
by Tyler Loechner, Staff Writer
Microsoft this week released a preview of its Microsoft Health Cloud APIs, which Programmable Web said represents "an early step in Microsoft's goal to provide programmatic access to Microsoft Health … Read the whole story
by Tyler Loechner
Digital ad measurement firm Integral Ad Science on Tuesday announced it has opened two new offices to expand overseas. Integral has set up shop … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
ChoiceStream CEO Eric Bosco believes that the media industry will soon be entirely programmatic. "We are definitely headed toward programmatically traded media in other … Read the whole story
by Tyler Loechner
Viant's Vindico, a digital video ad platform, on Tuesday announced it has received Media Rating Council (MRC) accreditation for its video viewability measurement product, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Most content management systems support fixed editorial and advertising content at the time the emails and newsletters are scheduled, but a platform launching Wednesday … Read the whole story
by Tyler Loechner
Beachfront Media, a video ad tech firm, on Tuesday announced the appointment of Justin Fadgen as VP of business development. Per a release, he … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Social media analytics company Crimson Hexagon has been named a preferred analytics partner for Tumblr, giving it access to data reflecting all public activity … Read the whole story
by Steve McClellan
The venture is marketing a new cloud-based program designed to help advertisers and agencies manage their creative assets, for all channels, in one place, … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
A year ago one in three media planners were interested in native, now that figure has risen to two in three. Hardly surprising that … Read the whole story
by Laurie Sullivan
If marketers don't make massive changes in the capabilities on Web sites that make it easier for consumers to make purchases from their mobile … Read the whole story
COMMENTARY
by Tobias Goebel, Op-Ed Contributor
With the emancipated customer of today, however, brands will need to make an effort to either win or keep our trust. They need to … Read the whole story
by Laurie Sullivan
Some 65% of agencies in the United Kingdom agree native advertising addresses creative challenges in digital advertising, and 24% predict the majority of the … Read the whole story