Technorati, the publisher ad network, is unwrapping demand in a whole new way. The company asserts its latest technology "blow[s] up the daisy chain" of programmatic sequential selling. Read the whole story
One of the impediments to the acceptance of TV programmatic platforms by the ensconced TV buying community is the concern over whether there will … Read the whole story
TubeMogul, a programmatic video ad platform, has plugged into Placemedia's television supply-side platform (SSP) to gives its clients more access to linear TV ad … Read the whole story
One of the long-standing assumptions in audience measurement has been the notion of currency - and more to the point, of a single currency. … Read the whole story
To gear up for the 2016 election season and beyond, broadcast radio company iHeartMedia on Friday announced the appointment of Kenny Day as SVP … Read the whole story
Snooze, a one-tap option to mark any email with a date or time, such as event reminders or confirmations, eliminates the need to search … Read the whole story
For the last five years, advertising has hosted an ever-louder and more-vicious fight: TV versus digital spend. We've seen the weekly declarations that TV … Read the whole story