RTBlog
by Joe Mandese
Magnetic CEO James Green says his firm has figured out a simple, elegant and -- he claims -- fool-proof solution to weeding out bot-driven digital ad fraud. Not surprisingly, it … Read the whole story
by Joe Mandese
In an effort to "de-risk" the cost of buying media, a mobile ad developer is introducing a new model that charges advertisers based on … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
That's right -- the majority of display is now not viewable, leading to a potential spend of GBP485m on inventory that will not be … Read the whole story
by Tyler Loechner
In preparation for the 2016 election and beyond, programmatic ad tech firm Rubicon Project on Wednesday announced it has opened an office in Washington, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
"The device in which we experience the delivery is over," said Colette Dill-Lerner EVP of demand generation at The Dumont Project, during a panel … Read the whole story
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by Tyler Loechner
Attribution firm Conversion Logic, a company that exited its beta phase just one month ago, on Tuesday announced it has partnered with LiveRamp, a … Read the whole story
by Tyler Loechner
Visible World, the TV ad-targeting firm that was acquired by Comcast last month, this week announced the appointment of David Kline as president and … Read the whole story
by Tyler Loechner
Adadyn, an India-based ad tech firm with a demand-side platform (DSP), this week announced several expansion plans, including the opening of a second office … Read the whole story
by Laurie Sullivan
MaVeNS -- revenue from mobile, video, native, and social advertising -- represented 25% of traffic-driven returns in the second quarter of 2014, and rose … Read the whole story
COMMENTARY
by Anto Chittilappilly, Op-Ed Contributor
Though recently there has been criticism of the single-currency model, a single currency drives standardized measurement across your company. Standardized and accurate measurement drive … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Programmatic media has a future -- but the actual word made not be around. Speaking at the OMMA Art & Science, Tim Bagwell, vp … Read the whole story