RTBlog
On the "creative vs. programmatic" panel at OMMA LA on Wednesday, the definition of one of those two words proved flexible. And this time, it wasn't "programmatic." Read the whole story
It's over a year away, but the 2016 Presidential election is already coming into focus for marketers. To help paint a picture of how … Read the whole story
Turn, a demand-side platform (DSP), on Thursday announced it has inked a deal with media measurement and analytics firm Moat. Read the whole story
A study conducted by Forensiq details the nature and scope of ad fraud in mobile, including a new type of mobile in-app fraud called … Read the whole story
SmarterHQ, a marketing automation platform for retailers, this week announced it has closed an $8 million round of venture financing. Read the whole story
Worldwide advertising spending will slow down in 2015 from previous estimates, but the U.S. continues to command the greatest share. Internet advertising spending will … Read the whole story
So we all know that an agency tracing desk is a place where agencies centralize their programmatic buying, right? Read the whole story
- COMMENTARY
Despite the fact that technology now makes interest-based targeting at scale viable, most digital campaigns are still built around demographic insights. Read the whole story
- COMMENTARY
Advertisers are missing an opportunity to create new metrics to measure things like consumer sentiment. That was the consensus among experts during a panel … Read the whole story
