RTBlog
by Tyler Loechner, Staff Writer
That's assuming it took you about 2.5 seconds to read the hed. A new graphic from Gasoline, a startup apparel brand for startups, gives a real-time readout on stats about … Read the whole story
by Tyler Loechner
UW-Madison associate professor Young Mie Kim is working to develop a tool that will track online political ads that are "personally customized to an … Read the whole story
COMMENTARY
by Lisa Lacour, Op-Ed Contributor
Despite the fact that technology now makes interest-based targeting at scale viable, most digital campaigns are still built around demographic insights. Read the whole story
by Joe Mandese
In a move recognizing the growing importance -- and complexity -- of digital media and marketing channels, the 4As has launched a new committee … Read the whole story
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by Tyler Loechner
"Launched in private beta in April 2015, HFC2 is purpose-built for applications that need hyper-scale infrastructure. It is optimized for low network latency, ultra-high … Read the whole story
by Laurie Sullivan
Yahoo announced Thursday the appointment of Lisa Utzschneider to chief revenue officer, leading the company's global sales organization. About half the company's business comes … Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
The advice I have dispensed in this column to premium publishers these past 10 years has been fulfilling for me to give -- and … Read the whole story
by Gavin O'Malley
Appealing to brands' better streaming senses, AOL is rolling out five new linear premium video ad formats. With each new format, the big innovation … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
It seems that 51% of retailers want to personalize prices for specific consumers, although 97% automatically use discounts as a pricing strategy rather than … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It's been a bad week for digital display as viewability dipped to 49% and bots were said to be accounting for half of the … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
It's hardly a secret that many consumers use their phones in stores, even though most of the actual purchases are from the store itself. … Read the whole story