Bots don't rule the world. This is both a good and bad thing. It's good because we humans like being king, but it's bad because it means Kim Kardashian is … Read the whole story
BuySellAds, a supply-side platform (SSP), on Monday announced the launch of a "programmatic direct" ad platform that publishers can use on a self-serve basis. Read the whole story
Mobile audience data platform PushSpring announced that their Series A investment round, led by Trilogy Equity Partners, closed today at $5 million. Read the whole story
The platform is from startup Wrapify which has commenced operations in hometown San Diego and San Francisco. It plans to roll out in other … Read the whole story
Television personalities like Al Roker are reaching from traditional broadcasting into the future of television, and will do it with help from technology like … Read the whole story
Twelve months ago, if you asked a client what their No. 1 KPI is, they would probably say "sales." Fast forward to today and … Read the whole story
Google will require Web sites using its AdSense advertising service and DoubleClick for Publishers that get visitors from the European Union to ask permission … Read the whole story
I suppose it's entirely possible that there are hundreds of companies with the word "shift" in their name. And here's another; one that might … Read the whole story
As more businesses dive into the Internet of Things, one of the key questions on the table is how to define success. For media … Read the whole story
Live TV is no longer the default experience for an emerging generation of viewers. The TV is quickly becoming just another monitor now, Read the whole story
While Forrester and Gartner have long set the standard for defining categories of marketing and advertising technologies, it is hard to address an entire … Read the whole story