Programmatic ad-buyers are consumed with the lure of cross-channel advertising. It makes sense because, well, why wouldn't an advertiser want to reach the same audience across screens, formats and devices … Read the whole story
TubeMogul, a programmatic ad tech company that went public last year, is expanding its portfolio. Starting Wednesday, TubeMogul is adding display advertising support to … Read the whole story
Last week investigative journalist Charlene Weisler and I allowed some of the prominent programmatic TV players to speak for themselves rather than through our … Read the whole story
comScore, the media measurement and analytics firm, is the latest to receive accreditation from the Media Rating Council (MRC) for video viewability technology. The … Read the whole story
Marketers want to find an attribution model that considers all of the channels they use to gain the highest return for advertising dollars spent. … Read the whole story
Digital ad tech firm Rubicon Project on Tuesday released its second-quarter 2015 earnings, reporting revenue of $53 million on the quarter, up 88% year-over-year. Read the whole story
Viewability has been an increasingly hot topic. Advertisers are clamoring for increased viewability levels; companies are scrambling to develop technologies that improve viewability; trade … Read the whole story
WPP's Kantar Media on Tuesday announced it has invested in BIScience, a data analytics firm. Terms of the investment were not disclosed. Read the whole story
The overall size of the market of the Internet of Things keeps getting bigger. The number of IoT connected devices this year is expected … Read the whole story
Google has completely redesigned Dynamic Search Ads, diminishing the role of keyword management, but giving search marketers greater detail and control of each campaign. Read the whole story
The platform is from startup Wrapify which has commenced operations in hometown San Diego and San Francisco. It plans to roll out in other … Read the whole story
Marketers targeting Indian millennial mobile users need to move beyond demographic data and embrace smart data-based targeting to stay ahead of the game. Read the whole story