RTBlog
Marketers spent less on audience data used for targeting in digital ad campaigns during Q1 2015, according to a new report from data management platform (DMP) Eyeota. Read the whole story
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Everything that can be programmatic will be programmatic is a prevailing attitude among advertisers today. This automated approach to advertising has reshaped the search … Read the whole story
AudienceScience, a demand-side platform that services brands and marketers directly, will this week announce the launch of a new cross-device targeting technology called "Signature." Read the whole story
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Digital has become a part of everyday life for most Americans. Smartphones, Tablets, Smart TVs, and Wearables are everywhere and new technology is perpetually … Read the whole story
G2 Crowd, a software review site for B2B marketers, on Wednesday announced it has closed a $7 million Series A round of funding. The … Read the whole story
"[Company] delivers predictive marketing software that changes the way CMOs discover new market opportunities, acquire customers, and measure success. Upon connecting their CRM to … Read the whole story
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It's amazing how many things we don't question, how many critical assumptions powerfully shape the world around us that are based on muscle memory … Read the whole story
Horizon said it will integrate its television innovation efforts with its national television activation team to spearhead innovation in the areas of advanced, programmatic … Read the whole story
In what likely is the first comprehensive analysis of actual data from big agency media buys of its kind, Madison Avenue's major agency holding … Read the whole story
"Agencies are going to get a bit of a wake up call probably in the next few months," says Liz Miller, senior vice president … Read the whole story
MobileFuse's Mindset Targeting, which delivers rich media and mobile display ads to consumers based on contextual data beyond physical location, has added video ads. Read the whole story
