RTBlog
The sizable round raised by digital media measurement and fraud detection firm Integral Ad Science shows that investor interest in ad tech has not evaporated. The argument could be made, … Read the whole story
Integral Ad Science, a digital ad measurement firm, on Friday announced it has closed a $27 million round of funding. The company also announced … Read the whole story
- COMMENTARY
Mobile is like a portable people meter. When configured properly it can be used to associate media exposures with real-world shopping behaviors. Read the whole story
IPG's trading desk, Cadreon, on Thursday announced a partnership with programmatic ad platform Rocket Fuel with an eye on bringing offline data sets to … Read the whole story
- COMMENTARY
In the four weeks since the FCC began accepting complaints about net neutrality, the agency reportedly has heard from more than 2,000 consumers who … Read the whole story
- COMMENTARY
Everything that can be programmatic will be programmatic is a prevailing attitude among advertisers today. This automated approach to advertising has reshaped the search … Read the whole story
As far as media consumption milestones go, 2016 could well be "the year" for two important media: mobile and video. According to new estimates … Read the whole story
Google is opposing a demand by European privacy regulators to broaden the "right to be forgotten" by censoring search results worldwide. "We believe that … Read the whole story
Old Navy's #Unlimited back-to-school music video assisted a 54% increase in digital engagement. The brand's #Unlimited fundraising campaign supports the Boys & Girls Club … Read the whole story
