RTBlog
by Tyler Loechner, Staff Writer
Advertising technologies continue to blend the digital and physical worlds. The most recent example of this trend is Time Inc.'s decision to expand its "programmatic print" offering by adding a … Read the whole story
by Tyler Loechner
Time Inc. on Monday announced the expansion of its "programmatic print" offering by introducing a dozen new audience categories that can be targeted via … Read the whole story
by Tyler Loechner
Audience Partners, an ad management company that uses programmatic technologies to reach potential voters, has received a U.S. patent for its voter-targeting technology. Read the whole story
by Joe Mandese
Paul Darling joins Publicis' VivaKi unit as CFO, responsible for all financial and fiscal management of the tech-focused company's operations. He fills a role … Read the whole story
by Ben Frederick
Mobile engagement platform SITO Mobile announced Friday a partnership with LiveRamp, a provider of data on-boarding services owned by Axciom. Read the whole story
by Ben Frederick
Raising $8 million, WizRocket plans to grow its prescriptive engagement platform, allowing developers to build one mobile app that supports brands and users. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
I am very sad, as it looks like I will soon be like the child of divorced parents. In my past life, I have … Read the whole story
COMMENTARY
by Molly K. Watson, Op-Ed Contributor
It's critical to make sure your entire team has a clear understanding of their roles during times of crisis or enterprise-wide issues through both … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
The Internet of Things (IoT: machine-to-machine) solutions may finally be ready for 'prime time.' Business Decision Makers (BDMs) report that IoT has become a … Read the whole story