Advertising technologies continue to blend the digital and physical worlds. The most recent example of this trend is Time Inc.'s decision to expand its "programmatic print" offering by adding a … Read the whole story
Time Inc. on Monday announced the expansion of its "programmatic print" offering by introducing a dozen new audience categories that can be targeted via … Read the whole story
Audience Partners, an ad management company that uses programmatic technologies to reach potential voters, has received a U.S. patent for its voter-targeting technology. Read the whole story
Paul Darling joins Publicis' VivaKi unit as CFO, responsible for all financial and fiscal management of the tech-focused company's operations. He fills a role … Read the whole story
Mobile engagement platform SITO Mobile announced Friday a partnership with LiveRamp, a provider of data on-boarding services owned by Axciom. Read the whole story
Raising $8 million, WizRocket plans to grow its prescriptive engagement platform, allowing developers to build one mobile app that supports brands and users. Read the whole story
I am very sad, as it looks like I will soon be like the child of divorced parents. In my past life, I have … Read the whole story
It's critical to make sure your entire team has a clear understanding of their roles during times of crisis or enterprise-wide issues through both … Read the whole story
The Internet of Things (IoT: machine-to-machine) solutions may finally be ready for 'prime time.' Business Decision Makers (BDMs) report that IoT has become a … Read the whole story