RTBlog
by Tyler Loechner, Staff Writer
Earning its "insta" prefix -- at least among advertisers -- Instagram has turned on its ads API to a number of partners to make advertising on the social site more … Read the whole story
by Tyler Loechner
Operative, an ad management firm, is the latest company to release ad tech that takes aim at the programmatic "waterfall." The company has announced … Read the whole story
by Ben Frederick
SpotXchange, a supply-side platform (SSP) for programmatic video, and demand-side platform (DSP) AudienceScience on Monday announced a partnership that will open mobile video ad … Read the whole story
by Laurie Sullivan
Third-party ad validation for some Google products got a shot in the arm Tuesday. comScore made Campaign Essentials available to brands in the U.S. … Read the whole story
COMMENTARY
by Laura Koulet, Op-Ed Contributor
Cross-device tracking is the latest Holy Grail of digital advertising. At stake is the marketer's ability to recognize the same consumer when he or … Read the whole story
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by Laurie Sullivan
The need to analyze the massive amounts of clickstream event data that Bing generates daily has prompted Microsoft to form a partnership with Interana, … Read the whole story
by Gavin O'Malley
Trying to get a leg-up on other social-media management platforms, Falcon Social has partnered with DataSift -- a data collection company with close ties … Read the whole story
by Joe Mandese
In a sign that media planning is shifting from a historic share of media exposure framework to more of a time-spent logic, media research … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The privacy group Electronic Frontier Foundation has released its own proposed definition of do-not-track, which requires Web companies to avoid collecting cookies, digital fingerprints … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Any marketers looking to use the Internet of Things for messaging any time soon may want to check in on those developing the capabilities … Read the whole story