RTBlog
by Tyler Loechner, Staff Writer
News broke earlier this week that hackers have been buying ads on real-time bidding (RTB) platforms and embedding them with RIG 3.0, which checks whether or not a person's computer … Read the whole story
COMMENTARY
by Mendel Senf, Op-Ed Contributor
Let's begin the initial piece of a three-part series on taking programmatic in-house by first examining data collection, segmentation and activation as well as … Read the whole story
by Tyler Loechner
Neustar, an ad tech company that provides real-time data and analytics to marketers, on Tuesday announced a partnership with MarketShare, a marketing analytics firm. … Read the whole story
COMMENTARY
by Eric Bozinny, Op-Ed Contributor
Nowhere is that need for ad tech's maturation more clear than with viewability, one of the key metrics for all stakeholders in our ecosystem. … Read the whole story
by Tyler Loechner
Retargeting firm Criteo on Tuesday released its second quarter 2015 earnings, revealing that the company saw EUR271 million ($295 million) in revenue during the … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Content marketing will have to face its Facebook moment when an honest conversation helps brands see there are some free opportunities out there, but … Read the whole story
by Laurie Sullivan
Security researchers at Malwarebytes Labs have uncovered a large malicious advertising attack on Yahoo's advertising network, which they say began on July 28. Yahoo … Read the whole story
by Ben Frederick
Programmatic mediation platform for in-app advertising AdtoApp has secured $6 million in funding from Run Capital. The supply-side focused company claims to enable publishers … Read the whole story
by Gavin O'Malley
Opening up the mobile-advertising floodgates, Instagram is now offering its application programming interface to outside parties. Brands and their developer teams can now plug … Read the whole story
by Ben Frederick
Zeotap announced plans to recruit more engineers for its tech center in Bangalore, India, and expand internationally to North America after raising $6.4 million … Read the whole story