RTBlog
News broke earlier this week that hackers have been buying ads on real-time bidding (RTB) platforms and embedding them with RIG 3.0, which checks whether or not a person's computer … Read the whole story
- COMMENTARY
Let's begin the initial piece of a three-part series on taking programmatic in-house by first examining data collection, segmentation and activation as well as … Read the whole story
Neustar, an ad tech company that provides real-time data and analytics to marketers, on Tuesday announced a partnership with MarketShare, a marketing analytics firm. … Read the whole story
- COMMENTARY
Nowhere is that need for ad tech's maturation more clear than with viewability, one of the key metrics for all stakeholders in our ecosystem. … Read the whole story
Retargeting firm Criteo on Tuesday released its second quarter 2015 earnings, revealing that the company saw EUR271 million ($295 million) in revenue during the … Read the whole story
- COMMENTARY
Content marketing will have to face its Facebook moment when an honest conversation helps brands see there are some free opportunities out there, but … Read the whole story
Security researchers at Malwarebytes Labs have uncovered a large malicious advertising attack on Yahoo's advertising network, which they say began on July 28. Yahoo … Read the whole story
Programmatic mediation platform for in-app advertising AdtoApp has secured $6 million in funding from Run Capital. The supply-side focused company claims to enable publishers … Read the whole story
Opening up the mobile-advertising floodgates, Instagram is now offering its application programming interface to outside parties. Brands and their developer teams can now plug … Read the whole story
Zeotap announced plans to recruit more engineers for its tech center in Bangalore, India, and expand internationally to North America after raising $6.4 million … Read the whole story
