RTBlog
by Tyler Loechner, Staff Writer
The audiences watching TV and digital video are (mostly) the same, so why not use the same data to reach them in both places? That's exactly what more and more … Read the whole story
COMMENTARY
by Viviane Wanderley, Op-Ed Contributor
Cross-channel attribution is not going to answer all of our questions but it is going to get us closer to the answers than we … Read the whole story
by Tyler Loechner
Acast, a Swedish podcasting app, has joined the a2x audio ad exchange powered by Triton Digital. The move means advertisers will be able to … Read the whole story
COMMENTARY
by Peter Daboll, Op-Ed Contributor
Better ad delivery won't solve the premium shortage. Improving ad creative quality will. Read the whole story
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by Tyler Loechner
Headway Digital, a programmatic media company with a demand-side platform (DSP) and data management platform (DMP), on Monday announced it now supports native ad-buying … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
An eBay director of global ecommerce and payments has updated a patent for an algorithm that ranks search query results based on matching language … Read the whole story
by Laurie Sullivan
Google is trying to expand its view of ad viewability, a key metric in the online advertising industry, by updating a patent describing a … Read the whole story