RTBlog
by Tyler Loechner, Staff Writer
Nearly two-and-a-half years ago, 'Real-Time Daily' spoke with data scientist Saed Sayad about his "predictive modeling" platform. Now he says he has built an even better version. Read the whole story
by Tyler Loechner
TubeMogul, a programmatic ad platform that specializes in video advertising, on Monday released its second quarter 2015 earnings report, revealing revenue of $45.4 million … Read the whole story
COMMENTARY
by Brian Nadres , Op-Ed Contributor
Media planning agencies know that programmatic media needs to be ingrained throughout their organizations. As a result, agencies have been working with DSPs and … Read the whole story
by Ben Frederick
Many advertisers see video as the future of mobile advertising, and that vision is starting to get backed up by hard numbers. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The next great battleground over media bias may be the search engine. Are your search results fair and balanced? How would you know if … Read the whole story
by Laurie Sullivan
Nielsen has expanded its relationship with Google, making Digital Ad Ratings available through the Google DoubleClick demand-side platform, the company said Tuesday. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The numbers around ad blocking are massive and scary for the industry, but as the world goes increasingly mobile on small screens ill-suited to … Read the whole story
by Tyler Loechner
OneSpot, a content marketing platform, recently announced it has partnered with four leading brands in the CPG and food industries, including Mondelez International's Honey … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Last week I talked about how agencies perhaps need to radically reinvent themselves. I made that recommendation on the basis of studies from both … Read the whole story
by Ben Frederick
New York-based mobile advertising company MediaBrix announced a new generation of their Breakthrough Moments product today. The ad platform focuses on serving in-app ads … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
In almost any in-depth conversation about the Internet of Things with marketers, the issues of data and privacy come up. This was a recurring … Read the whole story