RTBlog
by Tyler Loechner, Staff Writer
Shrouded beneath Google's Alphabet announcement were two other announcements Google made this month to bolster its ad validation and media measurement capabilities. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Data-driven marketing has led many to speculate about the changing nature of the CMO and CIO relationship, but as marketing tools look to appeal … Read the whole story
by Tyler Loechner
Video ad tech firm YuMe on Monday released its second quarter 2015 earnings report, falling short of expectations and seeing its stock fall over … Read the whole story
COMMENTARY
by Irfon Watkins, Op-Ed Contributor
Advances in the technology that enables brands to push ads out on television has kept the channel simmering, even if viewers are waning. Programmatic … Read the whole story
by Tyler Loechner
LifeZette, a new publisher launched by Laura Ingraham focused on culture and politics, on Wednesday announced it has partnered with supply-side platform (SSP) SpotXchange … Read the whole story
COMMENTARY
by Maria Perez, Op-Ed Contributor
As m-commerce continues to grow, advertisers are focused on providing a better mobile user experience through responsive Web designs, which can eventually translate into … Read the whole story
by Laurie Sullivan
As Google moves to focus on its roots in advertising and marketing -- from search to programmatic display and video -- the majority of … Read the whole story
by Ben Frederick
Facebook expanded the ad types and formats available to developers in its Audience Network today to include some of their best performing ad units. … Read the whole story