Shrouded beneath Google's Alphabet announcement were two other announcements Google made this month to bolster its ad validation and media measurement capabilities. Read the whole story
Data-driven marketing has led many to speculate about the changing nature of the CMO and CIO relationship, but as marketing tools look to appeal … Read the whole story
Video ad tech firm YuMe on Monday released its second quarter 2015 earnings report, falling short of expectations and seeing its stock fall over … Read the whole story
Advances in the technology that enables brands to push ads out on television has kept the channel simmering, even if viewers are waning. Programmatic … Read the whole story
LifeZette, a new publisher launched by Laura Ingraham focused on culture and politics, on Wednesday announced it has partnered with supply-side platform (SSP) SpotXchange … Read the whole story
As m-commerce continues to grow, advertisers are focused on providing a better mobile user experience through responsive Web designs, which can eventually translate into … Read the whole story
As Google moves to focus on its roots in advertising and marketing -- from search to programmatic display and video -- the majority of … Read the whole story
Facebook expanded the ad types and formats available to developers in its Audience Network today to include some of their best performing ad units. … Read the whole story