RTBlog
Viewability remains a controversial topic among advertisers. Is the MRC's standard enough? Why aren't rates rising? How important is viewability anyway? A handful of people have reached out to "Real-Time … Read the whole story
At a time when consumer tracking appears to be reaching a "Minority Report"-like state of the art, new research suggests that brands and retailers … Read the whole story
The ad industry still hasn't cracked the viewability nut. During the second quarter of 2015, only 44% of digital display ads were viewable. That's … Read the whole story
Liquid officially announced the acquisition Wednesday of San Francisco-based CommandIQ, which focuses on predictive customer relationship management (CRM). The company's former CEO, Noah Jessop, … Read the whole story
- COMMENTARY
Some wonder how real-time technology serving online advertising can seem so smart and sophisticated, yet the advertisements that target us appear so dumb and … Read the whole story
- COMMENTARY
Data-driven marketing has led many to speculate about the changing nature of the CMO and CIO relationship, but as marketing tools look to appeal … Read the whole story
- COMMENTARY
Do all video ad formats offer advertisers equal value? Is a video ad that's squeezed into a side ad unit and runs in-banner without … Read the whole story
- COMMENTARY
As m-commerce continues to grow, advertisers are focused on providing a better mobile user experience through responsive Web designs, which can eventually translate into … Read the whole story
