RTBlog
by Joe Mandese
There have always been tensions between "creative" and "media," but as the two areas of advertising practice evolve from analogue to digital formats, the issues have expanded well beyond the … Read the whole story
by Tyler Loechner
Independent media agency Empower MediaMarketing has announced that its clients can now buy Full Episode Player (FEP) video ads via programmatic. The agency plugged … Read the whole story
by Ben Frederick
The Interactive Advertising Bureau has released a report showing that mobile advertising last year was a $31.9 billion dollar industry, growing 65%. It's safe … Read the whole story
by Laurie Sullivan
The estimated loss of global revenue due to blocked advertisements will reach $41.4 billion in 2016, according to a study. This could explain the … Read the whole story
COMMENTARY
by Kathy Leake, Op-Ed Contributor
If we think about their origins in direct marketing, classic "marketing segments" seem an outdated methodology. Yet, they are still very much in play … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
For a small agency working with a small budget, programmatic TV placements let the client fight above its weight in prime-time arenas it never … Read the whole story
COMMENTARY
by Stacia Hanley, Op-Ed Contributor
Use these questions as fodder for unfolding a more interesting and authentic story that can be used as a common thread throughout a more … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Will malvertising change the advertising industry's view on ad blockers, the software in browsers that prohibit ads from serving up in the Web page? Read the whole story
COMMENTARY
by Steven Lee, Op-Ed Contributor
After laying down a foundation of reach with guaranteed GRPs, advertisers now have very powerful tools for holding advertising to a higher accountability and … Read the whole story