RTBlog
by Joe Mandese
Don't expect the video/TV marketplace to evolve into the kind of openly biddable marketplace that display has developed with open RTB. That was the consensus of "programmatic video" panel discussion … Read the whole story
by Tyler Loechner
Cross-device advertising is a dream for many marketers, but difficulties in measurement -- and a disagreement over just how valuable such granular data is … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
The technology is coming along, but it remains risky to let a campaign hinge on laser-focused geo-targeting. That's according to Jesse Plate, Marketing Manager … Read the whole story
by Joe Mandese
The third-party sound bite that got the biggest ovation during Steve Minichini's opening keynote at the Programmatic Insider Summit Monday morning was one implying … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Among other viewability challenges, digital marketers are struggling with "unreachable" audiences, and brand "overreach," says Louise Clements, President at MRM//McCann East. Regarding the former … Read the whole story
by Ben Frederick
The Interactive Advertising Bureau has released a report showing that mobile advertising last year was a $31.9 billion dollar industry, growing 65%. It's safe … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
As I was reading Walter Isaacson's new book, "The Innovators," which chronicles the rise of the digital revolution, something struck me. From Charles Babbage … Read the whole story
COMMENTARY
by Joe Mandese
Steve Minichini kicked off the Programmatic Insider Summit in Lake Tahoe on a surprising note this morning, invoking pop star Taylor Swift. Minichini, the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Use of mobile apps can be fleeting — and a continued problem. But there is help: ad retargeting. “Installs have become the new click,” … Read the whole story