RTBlog
by Tyler Loechner, Staff Writer
New doors are opening in the TV space thanks to data-driven ad tech. Rex Briggs, founder and CEO of Marketing Evolution, believes programmatic TV tech -- which may be better … Read the whole story
by Joe Mandese
For a company whose brands are premised on getting rid of unhealthy things (you know, germs), it's not surprising that Clorox would be among … Read the whole story
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by Tyler Loechner
More marketers are about to have access to Teads' "outstream" video ad unit via programmatic thanks to a partnership the company has struck with … Read the whole story
by Ben Frederick
Gimbal, Inc. a location-based services company, today announced a partnership with do it outdoors media, a mobile billboard and field marketing company. do it … Read the whole story
by Laurie Sullivan
A San Francisco-based startup thinks it has found the answer to identifying products that trend high among consumers on Facebook before turning them into … Read the whole story
COMMENTARY
by Ramandeep Ahuja, Op-Ed Contributor
Both programmatic advertising and real-time bidding face similar technological issues around speed, latency and 24/7 availability. That's where programmatic ad tech can take some … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
As I was reading Walter Isaacson's new book, "The Innovators," which chronicles the rise of the digital revolution, something struck me. From Charles Babbage … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Bigger brands are still unlikely to invest a ton of energy and money into programmatic models, says Chris Schroeder, Senior Manager of Analytics Centers … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
"Machines do what they are told," said Chris Schroeder, senior manager, analytics centers of excellence at Nestle Purina North America, "but they don't understand … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Yes, Programmatic TV is definitely it its infancy, but it's not going to take long for the model to mature. That seems to be … Read the whole story
COMMENTARY
by Victor Wong, Op-Ed Contributor
The recent 2015 Online Marketing Industry Survey from Moz confirmed what we already know: search marketers are now working with larger teams and have … Read the whole story