Time-based metrics as a currency just took a step forward. Facebook this week rolled out a metric new to the Canadian market that tracks consumers in a unique way: How … Read the whole story
More marketers are about to have access to Teads' "outstream" video ad unit via programmatic thanks to a partnership the company has struck with … Read the whole story
With everyone predicting the rise of programmatic TV, the current challenge is to get established TV buyers with big budgets to start buying on … Read the whole story
Technology media publisher IDG Communications is rolling out native advertising across its portfolio of publications in partnership with Nativo, a native ad tech company. … Read the whole story
Online, SmartyPants Vitamins is absolutely dominating its space's share-of-voice, according to Clay Nichols, the company's VP of branding. But, Nichols doesn't give he or … Read the whole story
AdTheorent, a mobile ad network that supports real-time bidding (RTB), released a report this week detailing their Q2 mobile ad performance in the travel … Read the whole story
If you're not a programmatic (or an attribution modeling) geek, you can skip the answer to this question. If you happen to be one, … Read the whole story
The native ad platform introduced Wednesday allows marketers to create the ad once and integrate the branded content across its network of sites -- … Read the whole story
A small natural vitamin startup is leveraging mobile targeting to outsmart big pharma competitors. And they are doing it in-house, on a shoestring. Read the whole story
Random iPhone App of the week: Sickweather, a Baltimore-based company that tracks illness trends in real time, launched Sickweather Health API, created to power … Read the whole story
Identifying the offline impact to online advertisements seems to be one of the biggest challenges these days for search engine advertising -- so much … Read the whole story