RTBlog
Forget the purported 15-year-old that's "running" for president. There's an actual independent movement happening that has the potential to influence the 2016 election and, perhaps more significantly, future elections. It … Read the whole story
- COMMENTARY
I know that running for office, any office, is hard. If you want to win, your online campaign needs to be effective, and, for … Read the whole story
The Media Rating Council this week updated its desktop viewable ad impression measurement guidelines, which were first released about 18 months ago. There were … Read the whole story
- COMMENTARY
There are more digital advertising formats, channels and devices than ever before, providing numerous ways for brands to connect with consumers. This is exciting … Read the whole story
Virool, a programmatic video ad platform, on Thursday announced it has expanded into the Canadian market. To help the company in the new region, … Read the whole story
- COMMENTARY
The audiences watching TV and digital video are (mostly) the same, so why not use the same data to reach them in both places? … Read the whole story
Search engines and Web publishers are bleeding billions of dollars in lost ad revenue from ad blocking, the act of installing browser tools that … Read the whole story
- COMMENTARY
The good news is that the advertising industry loves ad tech and has found plenty of applications for it. The bad news is that … Read the whole story
Over half of media planners expect TV's share of ad spending to fall in the years to come, according to the Digital Place Based … Read the whole story
