RTBlog
by Tyler Loechner, Staff Writer
Forget the purported 15-year-old that's "running" for president. There's an actual independent movement happening that has the potential to influence the 2016 election and, perhaps more significantly,
future elections. It … Read the whole story
COMMENTARY
by Bryson Smith, Op-Ed Contributor
I know that running for office, any office, is hard. If you want to win, your online campaign needs to be effective, and, for … Read the whole story
by Tyler Loechner
The Media Rating Council this week updated its desktop viewable ad impression measurement guidelines, which were first released about 18 months ago. There were … Read the whole story
COMMENTARY
by Jeremy Ostermiller, Op-Ed Contributor
There are more digital advertising formats, channels and devices than ever before, providing numerous ways for brands to connect with consumers. This is exciting … Read the whole story
by Tyler Loechner
Virool, a programmatic video ad platform, on Thursday announced it has expanded into the Canadian market. To help the company in the new region, … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The audiences watching TV and digital video are (mostly) the same, so why not use the same data to reach them in both places? … Read the whole story
by Laurie Sullivan
Search engines and Web publishers are bleeding billions of dollars in lost ad revenue from ad blocking, the act of installing browser tools that … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The good news is that the advertising industry loves ad tech and has found plenty of applications for it. The bad news is that … Read the whole story
by Erik Sass
Over half of media planners expect TV's share of ad spending to fall in the years to come, according to the Digital Place Based … Read the whole story