RTBlog
by Tyler Loechner, Staff Writer
When it comes to where programmatic display ads are being served, new data from AppNexus reveals that marketers are still catching up to consumers on mobile devices. About two-thirds (64%) … Read the whole story
by Tyler Loechner
If Verizon's recent acquisition of AOL was any indication, telcos are interested in programmatic advertising technology. A new report from programmatic ad platform Rocket … Read the whole story
by Larissa Faw
The agency's Los Angeles office will oversee all digital media planning and activation for the network's daytime, prime-time, and late-night entertainment programming. Read the whole story
by Wayne Friedman
Continuing concerns about China and the U.S. economy threw the stock market into another tailspin on Monday -- with media stocks getting caught in … Read the whole story
by Karl Greenberg
Ford Motor bought ads on 65% more Web sites from January through July this year than the same period in 2014. That amounts to … Read the whole story
by Joe Mandese
Cross MediaWorks, a private equity-backed aggregator of broadcast, cable and Hispanic TV advertising, has acquired BlackArrow, a leading developer of the ad-supported video-on-demand marketplace. … Read the whole story
by Ben Frederick
VerticalResponse, a provider of online marketing tools to small businesses, has expanded its automation capabilities to include sending a follow-up email to people who … Read the whole story
COMMENTARY
by Katrin Ribant, Op-Ed Contributor
The only way to truly integrate all technologies in your Marketing Technology Stack is to build bridges across these silos and teach different sub-departments … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Display ads still dominate monetization strategies for online publishers. Web site banner ads are employed by around 80% of the publishers surveyed by HubSpot, … Read the whole story