While many of the public ad tech companies were down big at the start of the day -- along with the rest of the market -- they navigated the waters … Read the whole story
Some of the biggest trends reshaping the programmatic media-buying marketplace -- especially the shift toward marketers bringing their trading in-house -- suggest it is … Read the whole story
Earlier this summer, Gabe Greenberg left his post as general manager of advanced and programmatic television at The Trade Desk to launch his own … Read the whole story
Programmatic ad platform Netmining on Monday announced it has partnered with Target Data, an audience targeting platform. The partnership will provide Netmining clients with … Read the whole story
Moasis, a location tech company, announced the launch of Moasis for Advertisers on Tuesday -- a unified platform for brands, marketers and agencies that … Read the whole story
Starting September 1, Amazon will no longer allow Flash-based ads to serve on its network or across its Amazon Advertising Platform. The move comes … Read the whole story
Microsoft Bing -- which some believe will begin to emerge from Google's shadow -- is on a roll, making changes to its search business … Read the whole story
Out-of-stocks worldwide rose to $634.1 billion in 2015 -- up from $180 billion in 2012, according to research released Monday. Read the whole story
A new report from the Digital Place Based Advertising Association (DPBAA), which surveyed 310 media planners, discloses that 68% of them rate TV high … Read the whole story
Wearable computing is going more mass market. We're not talking just about smart watches or fitness trackers, but actual clothing that's being made 'smart,' … Read the whole story