RTBlog
"No more humans [are] needed in advertising," this morning's pitch read. "With the Ad Creator, you can create top-of-the-line advertising in under 60 seconds." You can probably take off early … Read the whole story
Hulu on Tuesday announced it will begin selling some of its premium digital video inventory across all of its platforms -- including desktop, mobile … Read the whole story
Xaxis, WPP's programmatic media-buying arm, on Tuesday announced the rollout of Xaxis Viewpoint for the Asia-Pacific region. Read the whole story
Estimates suggest that advertising fraud will cost companies worldwide around $6.3 billion dollars in 2015. Read the whole story
Conversion Logic, a cross-channel attribution firm, on Tuesday announced it has appointed Dan Cox as head of product. Read the whole story
Mobile supply-side platform (SSP) Inneractive announced an update to its programmatic in-feed video service Story today, called Story 2.0. The first version of Story, … Read the whole story
The UK holding company said that it expects a stronger second half due partly to "easier comparatives" with the second half of 2014. Ad … Read the whole story
- COMMENTARY
Everyone likes to feel special. And delivering that all-important personal touch to consumers has always been a great way to generate loyalty and drive … Read the whole story
COMMENTARYAs far as trends marketers see as having the biggest impact on them over the next few years, the Internet of Things is at … Read the whole story
- COMMENTARY
A privacy policy update at Spotify angered some users, forcing CEO Daniel Ek to issue a non-apology apology of the digital startup sort. Read the whole story
