RTBlog
by Tyler Loechner, Staff Writer
"No more humans [are] needed in advertising," this morning's pitch read. "With the Ad Creator, you can create top-of-the-line advertising in under 60 seconds." You can probably take off early … Read the whole story
by Tyler Loechner
Hulu on Tuesday announced it will begin selling some of its premium digital video inventory across all of its platforms -- including desktop, mobile … Read the whole story
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by Tyler Loechner
Xaxis, WPP's programmatic media-buying arm, on Tuesday announced the rollout of Xaxis Viewpoint for the Asia-Pacific region. Read the whole story
by Laurie Sullivan
Estimates suggest that advertising fraud will cost companies worldwide around $6.3 billion dollars in 2015. Read the whole story
by Tyler Loechner
Conversion Logic, a cross-channel attribution firm, on Tuesday announced it has appointed Dan Cox as head of product. Read the whole story
by Ben Frederick
Mobile supply-side platform (SSP) Inneractive announced an update to its programmatic in-feed video service Story today, called Story 2.0. The first version of Story, … Read the whole story
by Steve McClellan
The UK holding company said that it expects a stronger second half due partly to "easier comparatives" with the second half of 2014. Ad … Read the whole story
COMMENTARY
by Matt Tanner, Op-Ed Contributor
Everyone likes to feel special. And delivering that all-important personal touch to consumers has always been a great way to generate loyalty and drive … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
As far as trends marketers see as having the biggest impact on them over the next few years, the Internet of Things is at … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A privacy policy update at Spotify angered some users, forcing CEO Daniel Ek to issue a non-apology apology of the digital startup sort. Read the whole story