Programmatic advertising is obviously top of mind for many in the digital ad industry, but not all ad agencies are convinced the tech properly executes ad buys. Read the whole story
StickyAds.tv, a supply-side platform (SSP) for video advertising, on Thursday added "programmatic direct" sales capabilities to its platform. Publishers can use StickyAds' new product … Read the whole story
How much does the average consumer spend online in three months -- and what's the behavior that leads them to the purchase? Of course, … Read the whole story
Ad tech firm Index Exchange on Wednesday announced it has opened a new office in San Francisco. Index Exchange has named Lauren Irvin and … Read the whole story
AT&T has confirmed that it recently intercepted Web traffic at WiFi hotspots in order to inject ads into the pages that users were visiting. Read the whole story
Advertising budgets are rising -- but so are expectations, according to a study conducted by The CMO Club in partnership with IBM, which found … Read the whole story
Referring to ad buys on YouTube and Facebook in particular, WPP's Sir Martin Sorrell said an unnamed client suggested "it's all overplayed and that … Read the whole story
WPP CEO Martin Sorrell told analysts Wednesday that he would welcome Rentrak and comScore joining forces to develop better measurement and verification of online … Read the whole story
Social media spending is set to continue growing at a fast clip, according to a new quarterly survey of advertising and media agencies conducted … Read the whole story
These days, the term "social network" almost feels campy. Consumers are using the social Web for everything from ordering pizza to deciding how to … Read the whole story
Appnext, a Tel Aviv-based programmatic platform, has announced the launch of a native video ad solution, allowing publishers to serve ads on a cost-per-install … Read the whole story